5 best ways of choosing your travel subscription model
Subscription models are the new frontiers of the travel industry that have revolutionized the revenue game for travel companies. Think of the subscription model as the Netflix of travel that does not restrict customers to one-time purchases. With the pandemic kicking off the lifestyle trends like ‘digital nomadism’ and ‘work from anywhere’, subscription models have become more popularized among millennial and Gen Z travelers.
If you are new to the world of travel subscription models or overwhelmed with choices, check out these tips to help you evaluate and choose the best one for you -
1. Pay attention to network and diversity
The first thing to look for in a travel subscription model is the size of its network and the diversity of services. The bigger the network, the better the subscription model and the greater your chances of earning/redeeming rewards. Look for travel programs that are partnered with a wide assortment of airlines, hotels, car rentals, cruises, and more. This will allow you to score more rewards and perks. You will have more options to choose from and redeem rewards as well.
2. Check how to earn and redeem rewards
The ability to earn and redeem rewards forms the undergirding of the most successful travel subscription models. Before zeroing in on the subscription model, you must ask some questions.
Does it offer the ease of access to earn or redeem rewards?
Are the rules restrictive?
Is it a good fit to use rewards?
Does it match your lifestyle and needs?
3. Look for flexibility
One of the obvious benefits of subscription models in travel is the flexibility of payment and freedom to change plans. Look for travel programs that empower you to customize your itinerary or do so as per your requirement. You should be able to cancel or modify your plans without any hassle. If a travel subscription model offers you the ultimate choice and control, consider it a good fit for your needs.
4. Opt for one with additional ways to earn perks and value-added benefits
Not all travel subscription models are the same. While some rely solely on rewards, others offer privileges such as value-added benefits and additional perks. If you are serious about becoming a member of a travel subscription service, opt for the one with additional benefits such as visa assistance, complimentary services, baggage rebate, complimentary airport lounge access, and more.
5. Go beyond travel benefits
The sole experience of travel is not enough to retain customers in the market. Therefore, many travel subscription models are gravitating towards lifestyle benefits as well. A travel loyalty program that offers travel and lifestyle benefits will offer added functionality and ease for customers. It will be the best bet for affluent travelers who want best-in-class travel services with a hint of luxury shopping. Subscription-based services can bridge the gap for VIP travelers who desire seamless and premium travel experiences all year round.