Mike's Musings

Mike's Musings

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June 2025

May 2025

The Loyalty Engagement Formula: Personalization + Perks + Predictability
Customer loyalty isn’t dying; it’s just bored.
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Mike Putman
The Rise of Solo Female Travel - And the Clubs Built to Serve It
More women are stepping out of their comfort zones and traveling solo.
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Mike Putman
Turn Passion Travel Into Profit: A Guide for Lifestyle and Creator Brands
You’ve spent years cultivating a passionate community, whether it’s yoga lovers, foodies, remote workers, or soulful solo travelers.
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Mike Putman
The “Dealcation” Travel Trend and How Travel Subscriptions Fit In Perfectly
For years, travel has swung between two extremes: the luxury-seeking globetrotter who spares no expense and the budget traveler who thrives on doing…
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Mike Putman

April 2025

March 2025

Optimizing a Point-Based Travel Loyalty Program: Integrations, Analytics, and Automation
Ever since frequent-flyer miles became the hot new commodity back in the day, the travel industry has been perfecting ways to keep customers coming back…
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Mike Putman
Perks Membership vs. Traditional Rewards: Which Model Works Best for Modern Travelers?
Over the past three decades, the travel subscription industry has witnessed loyalty programs evolve from simple punch cards to sophisticated…
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Mike Putman

February 2025

Customer-Centric Loyalty Programs: Reward Systems That Truly Engage
Loyalty programs aren’t what they used to be.
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Mike Putman
The Future of Travel Loyalty: Will Personalized Service Overtake Points?
For years, travel loyalty programs have been all about points, miles, and elite status.
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Mike Putman
CRM-Driven Loyalty Programs: How to Segment Your Customers for Maximum Engagement
A great loyalty program isn't just about offering rewards; it's about offering the right rewards to the right customers at the right time.
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Mike Putman
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