Mike's Musings

Subscription Clubs for Spontaneous Travelers: Why “Go Now” Beats “Plan Ahead”

Let’s be honest: not every traveler is a meticulous planner.

Aug 22 • 

Mike Putman

Checkout Multipliers: Keep Travel Bookings On-App and Grow Take Rate

Most apps send users to a partner site the moment things get interesting—right at checkout.

Aug 15 • 

Mike Putman

The Next Wave: Subscription-Led Travel Tailored by Passion, AI & Radical Trust

The travel industry is undergoing another powerful shift—one that blends profitability with personalization, and reimagines subscriptions not just as a…

Aug 8 • 

Mike Putman

Zero-Integration, Maximum Impact: Rolling Out a Branded Travel Portal Without Touching Legacy Systems

Upgrading benefits usually means pleading for IT time, mapping interfaces, and bracing for “phase two.” Travel perks do not have to follow that script.

Aug 1 • 

Mike Putman

July 2025

Destination Bootcamps: Turning Your Fitness Club into a Global Retreat Series

Your members love the studio’s energy, but four walls can only inspire for so long.

Jul 18 • 

Mike Putman

Subscription Fatigue Is Real—Travel Benefits Are the Antidote

Streaming, meal kits, fitness apps, vocabulary builders—every week, another plan wants a slice of the same wallet. Enough people are starting to hit…

Jul 14 • 

Mike Putman

June 2025

Member Acquisition 2.0: How Travel Perks Slash CAC and Boost Conversions

Customer-acquisition costs (CAC) won’t stop climbing.

Jun 13 • 

Mike Putman

May 2025

The Loyalty Engagement Formula: Personalization + Perks + Predictability

Customer loyalty isn’t dying; it’s just bored.

May 30 • 

Mike Putman

The Rise of Solo Female Travel - And the Clubs Built to Serve It

More women are stepping out of their comfort zones and traveling solo.

May 23 • 

Mike Putman

Turn Passion Travel Into Profit: A Guide for Lifestyle and Creator Brands

You’ve spent years cultivating a passionate community, whether it’s yoga lovers, foodies, remote workers, or soulful solo travelers.

May 12 • 

Mike Putman

The “Dealcation” Travel Trend and How Travel Subscriptions Fit In Perfectly

For years, travel has swung between two extremes: the luxury-seeking globetrotter who spares no expense and the budget traveler who thrives on doing…

May 2 • 

Mike Putman

April 2025

How to Adapt Your Travel Loyalty Program for Gen Z

As Gen Z becomes a dominant force in travel spending, traditional loyalty programs are failing to meet their expectations.

Apr 25 • 

Mike Putman